About

 

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SUMMARY: Visionary and results-oriented Marketing Manager with over a decade of proven success in accelerating multimillion-dollar revenue growth across diverse B2B and B2C industries. A strategic leader with a track record of building and mentoring high-performing marketing teams, optimizing substantial advertising budgets, and developing innovative, data-driven strategies that drive brand dominance, customer acquisition, and market expansion. Expertise in omnichannel marketing, digital transformation, demand generation, and precision-targeted campaign execution to maximize ROI, enhance engagement, and fuel sustainable business growth.

CORE COMPETENCIES:

  • Strategic Marketing & Brand Management

  • Digital & Performance Marketing

  • Demand Generation & Lead Nurturing

  • Data scraping for lead generation

  • Budget planning and management

  • SEO & SEM Optimization

  • Paid Media (Facebook, Google, Microsoft Ads)

  • Traditional & Digital Advertising

  • CRM & Email Marketing (HubSpot, Salesforce, Klaviyo, Emma)

  • E-commerce Strategy (Shopify, WordPress)

  • Budget Planning & Optimization

  • Data Analytics & Market Research

  • Event Management & Influencer Marketing

  • Cross-functional Team Leadership

PROFESSIONAL EXPERIENCE:

Digital Marketing Strategy Consultant
Fierce Digital, LLC | Ann Arbor, MI | Apr 2017- Present

  • Led the demand generation and marketing operations strategy to meet targets for B2B / B2C clients

  • Forecast yearly targets, set goals and reported on funnel health and action items

  • Implemented latest industry trends, marketing tactics and new technological advances

  • Led digital marketing efforts, defined and optimized marketing mix across all channels to meet budget and business goals and achieve top ROI

  • Partnered with go-to-market teams for the launch of new products and new markets

  • Managed customer experience including design and aesthetics, content development, site navigation, information architecture, performance and functionality

  • Developed and executed digital marketing channel strategies/tactics for content creation, paid search, search engine optimization, and social media 

  • Leveraged market research, user input, and data to understand user needs, discover competitive and functional gaps and identify new opportunities to create a superior user experience, drive sales and convey a consistent brand image

  • Managed all aspects of web analytics and communicated relevant information to team members, executive leadership and cross-functional partners

  • Defined and enhanced the e-commerce merchandising plan through strategic thinking and alignment with overall retail plan

  • Set and achieved key performance indicators for sales performance and ROI.

  • Prepared and maintained in-depth analysis of sales data for all web sales channels, as well as analysis of market conditions and trends

  • Executed both short and long term business plans for continued sales and profit growth through prioritizing and driving forward products, site features, functionality and campaigns

  • Consistently decreased cost per lead (CPL) by 30%, spend by 35% and cost per acquisition by 50% (CPA, CAC) while increasing profitability by 35% on average for multiple clients

Director of Marketing
Akervall Technologies, Inc. | Ann Arbor, MI | Jan 2014 - Apr 2017

  • Elevated startup revenue from $300K to $4M through innovative marketing strategies.

  • Utilized market research and google analytics data to spearhead brand partnerships, grassroots campaigns, and influencer outreach.

  • Designed an award-winning website, leveraging SEO strategies for increased traffic.

  • Drove Amazon Marketplace sales by 100% YoY for three consecutive years through AMS and AMG campaigns.

  • Established CRM workflows and email marketing strategies, maintaining a 40% open rate and 20% click-through rate.

EDUCATION: Master’s Degree in Business Marketing (MBA)
Eastern Michigan University | Ypsilanti, MI | 2014 - 2016